A word that I find that scares most small to medium business owners is the word “Target”. Whenever I have a workshop or deliver a Facebook Live event, my audience seems to be scared about setting a target audience or creating a niche.
I totally understand why they’re feeling this way. As a small business owner, we need as many customers as we can to stay open. When someone from the marketing world says to us you need to define your target or what is your niche, small to medium business owners cringe. They don’t want to be put in a post as to who their target is.
Get ROI by creating a Facebook custom audience
The problem with not identifying the target market and creating an audience is that your marketing efforts on Facebook will not give you the Return on Investment you’d hoped for.
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