What Are Facebook Dark Posts and How to Use Them

Alright, let’s first clear the air around Facebook Dark Posts.

Facebook Dark Posts sounds a bit evil. Yes? But they’re not some voodoo ads doing the rounds on the internet or on Facebook. They are called dark posts because they are targeted pieces of content for a select audience. Dark posts are one of the categories of digital advertising that defy transparency and are first known to have been developed by Facebook.

“They’re for when you don’t want to mess with the character of your core timeline because it’s content for a specific audience.” — Tom Edwards, CDO of Epsilon.

Dark posts came into play when targeting options were primitive and challenging on Facebook. These days they’re simply known as unpublished posts because these posts are not published on a Facebook page for all to see. Dark posts allowed marketers to promote content to a specific demographic within their page followers.

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