What happens if your contest has been hijacked? Learn how to you turn the contest back into a positive event for your customers. This is where your social channels are your greatest asset as you have an immediate connection with your community.
I have discussed why Voting Contests Are a Bad Idea and how to Stop Cheating in Social Media Contests, but I have yet to address how to recover from the Social Media Backlash if your contests has been devastated by cheaters.
Start Clean
The old adage holds true here; an ounce of prevention is worth a pound of cure.
ONE: Always have official rules.
There is no excuse, even on Twitter.
Many companies do not realize that official rules are a legal and binding contract between the sweepstakes sponsor and the entrant. They should be written by a promotional lawyer, in the favor of the sponsor, and be able to stand up in a court of law.
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