Ecommerce sales have risen nearly 20% a year. By the end of 2017, ecommerce marketers are expected to generate nearly $400 billion in sales. Many intertwining factors are facilitating the trend, but social media appears to be one of the most significant. In fact, social media has been one of the driving forces of ecommerce over the last decade.
However, many ecommerce marketers struggle to meet their conversion goals with social media traffic. The problem usually stems from poor targeting or ads, but some marketers still have difficulty converting visitors even when they have great ads and tightly targeted campaigns. The problem usually stems from a poor user experience (UX).
UX is Vital to Social Media Marketing for Ecommerce
I have only been running Facebook campaigns for about a year, but I have realized how important user experience is. I used to use the same types of landing pages that I promoted with PPV traffic, which didn’t convert well at all.
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