Social media is now a significant part of any PR strategy and one that will only continue to become more important as time goes on. As such, it is important to have detailed social media strategies in place, to ensure that you maximise the results of all your social campaigns.
Be relevant
It may sound incredibly simple, but being relevant is one of the most important social media strategies, and has been proved time and time again to be a successful one. Ensure that all of the content you post is relevant to your audience and relevant to the time at which you are posting it.
A great way to ensure your social media posts are relevant is to research awareness days and include these in your content-planning calendar. Being relevant also means being visible. Your strategy should focus on keeping all of your social media channels active – as the saying goes: “out of sight, out of mind”.
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