Recently, YouTube announced that the site has 1.5 billion logged in viewers each month. This doesn’t include those who are not logged in; which means the site has even more viewers per month than this number shows. The average viewer watches over an hour of video on YouTube every day. This is a big opportunity for brands to reach even more people.
Of course, it is important to remember that there are 400 hours of video uploaded to YouTube every minute, so, while the audience is there, you will still need to have a strategy for how you are going to get your videos in front of your audience. Creating a video strategy can be more difficult than creating the actual video. Because 1.5 billion of YouTube’s viewers are logged in, the good news is that it is easier to target your video ads to just the right people.
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