Digital is a must for any company that wants to develop its reputation and brand image in China. The integration of digital technology in the Chinese population gives brands new platforms for promotion.
Digital platforms have become an integral part of the lives of individuals. WeChat, the largest social network in China accounts for more than 900 million users. An opportunity for brands to make themselves visible through this platform.
In this article, we’ll introduce brands that have successfully implemented their digital communication strategy on the platform.
WeChat an integrated ecosystem
The WeChat application was created in 2011 by Tencent. It’s a free instant messenger mobile application with multiple functions. This social network is completely integrated into the Chinese daily life.
Nicknamed “The WeChat Times”, it’s often used as a search and source of information.
WeChat is more than just an application, it’s an entire ecosystem with significant growth and sales potential for any company wishing to expand its business in China.
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