Are you struggling with writing tweets that get clicks back to your content? It can be a challenge – trust me, I know.
But driving traffic is often the number one goal of businesses using Twitter for business, and rightly so. After all, Twitter is designed for people who are looking for information.
In fact, Twitter’s CMO, Leslie Berland, recently put it best in a speech at CES 2017 in an attempt to demystify the purpose of the platform. She said, “Twitter is the place to see what’s happening.” Hell, it’s even right there when you go to compose a tweet!
Unlike other social media platforms, Twitter’s main purpose and benefit is not to connect online with people you already know.
On those other platforms (think Facebook, Instagram, SnapChat), most messages from businesses are an interruption to the social experience.
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