At the beginning of 2017, marketing experts predicted that the entire content marketing landscape would be much more competitive. Traffic would be funneled down to fewer brands. While startups would have to double their content efforts in terms of uniqueness, niche, and distribution.
While they’re most certainly not wrong. They made it sound like smaller brands need to cough up more cash in order to get noticed. After all, content marketing activities like research, development, and promotion need money.
But thanks to cost-effective content types like infographics and community-driven platforms like social media, being relevant in today’s competitive world is definitely attainable. If you have a powerful, new idea that will surely benefit your market, it’s now easy to get the word out by presenting it in visual form. And matched with a popular image-distribution network like Pinterest, generating traffic with them should be like clockwork.
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