Monday, November 6, 2017

Keeping Up with Nonprofit Content Marketing and Social Media Tools

Keeping Up with Nonprofit Content Marketing and Social Media Tools

We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot.

Why?

The reasons I’ve heard from nonprofits include:

  1. Technology is expensive.
  1. Our current staff doesn’t have technological expertise.
  1. We don’t have the resources to hire technologically-savvy staff.
  1. We’ve done quite well in the past without all this technology.
  1. We don’t want to chase shiny new objects.
  1. This is a fad. Tried-and-true techniques will win in the end.

While there may be a nugget of truth in all these excuses, they’re still just that.

Excuses, Excuses, Excuses, Excuses, Excuses, Excuses.

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