Thursday, November 9, 2017

How to Create Engaging and Shareable Social Media Videos

How to Create Engaging and Shareable Social Media Videos

Over the years videos have become ubiquitous with social media as they have grown to dominate almost all popular social media platforms. The reason for that growth is simple: Videos are by far the most effective form of social media content in terms of being able to attract and engage viewers. Social media videos are the hottest type of content you can publish today.

It is important to note however that while videos have staggering potential in social media, you cannot expect for any and all of the social media videos that you create to magically engage viewers and obtain shares. If you want that you will need to tap into the potential of videos by using the right approach from the get go.

Understanding Why Viewers Engage and Share Social Media Videos

The first step to create social media videos that are engaging and shareable is to understand what makes videos engaging and shareable in the first place.

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