Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do.
There’s no way to make a project launch easy. After all, the more you do prior and at the launch, the more chances your project has to succeed. So this guide is not about making your life easy. It aims at helping you organize your pre-launch content marketing activities so that you know what to expect and what other things to plan.
Content marketing strategy is one of the most important components of a digital launch. You need to plan your time and budget to be able to create all your content assets in time for your launch.
Here are some tips and steps:
Plan Your Content Marketing Assets (+Examples)
Here are a few ideas for you to start working on prior to launch:
Set up a Mini-Site to Sell Your Book
The easiest way to manage the reputation of your future project is to create a separate site for it.
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