E-commerce marketers face a quandary. Whenever they find a high converting traffic source, competition grows and it becomes harder to capitalize on it. Facebook and Adwords CPC bids cost more than ever before. That’s why many advertisers look to Twitter to promote their e-commerce campaigns.
Twitter is an under-appreciated social media advertising platform
I’ve probably read hundreds of blog posts about advertising on Facebook and Instagram. I can count on one hand the number of blogs I’ve read on Twitter advertising. This suggests it isn’t nearly as popular of a platform.
Don’t let that turn you away from it. Advertisers spent over half a billion dollars on Twitter in the third quarter of 2016. It can be an excellent advertising platform if you use it effectively.
How e-commerce marketers can leverage Twitter
Many Facebook and Instagram marketers have difficulty running campaigns on Twitter.
http://ift.tt/2AeVLu2
No comments:
Post a Comment