While most companies have finally caught on to the idea that a video is a great tool for sales, marketing, and communicating with your internal audiences, many have not implemented a video plan for their company. This is usually due to cost or the fact that they just don’t fully understand what needs to go into a video plan for their video to succeed. In order for a video to succeed, customer experience must be a priority.
In addition to being a sales and marketing tool, your video should be considered to be a part of your business’ customer service with the ability to respond to users’ questions. This means that your video needs to have relevant content which meets the viewer’s needs.
Here is what you need to know for video success in 2018:
Product Videos
Product videos will be an even bigger deal in 2018 because Amazon is allowing video for 3rd party sellers.
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