It’s easy to dismiss Pinterest as a bookmarking site, crafting wish list, or wedding planning tool.
But it’s also wrong.
Pinterest is a hugely valuable marketing and sales platform for e-commerce brands. Many people browse Pinterest with buying in mind. So they’re already primed to click through and purchase. And it shows: Pinterest generates a 10% higher order value than any other platform.
Why Pinterest Is a Valuable Social Marketing Platform
Is Pinterest worth it for brands? Yes. Here are a few reasons why.
- Pinterest is for everyone. 30% of Americans are on Pinterest, and a quarter of those users check in on a daily basis. While the stereotypical Pinterest user is still a woman, men are Pinterest’s fastest growing demographic. In 2016 alone, they grew by 120%.
- Pinterest boosts sales.
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