User behavior is ever changing and Facebook is constantly evolving. What Facebook used to be 5 years ago is not what it is today. This is the same with users and customers as well. Social media managers and social media marketers need to regularly find newer ways of attracting new customers and retaining older ones. In the process, they are faced with a few challenges. With Facebook being the top social channel that businesses use to market their products, it is important to be aware of the challenges that you might face (and how you can fix them). Let’s jump into it right away.
#1 NO FACEBOOK MARKETING PLAN
A working plan is the starting point to any kind of marketing, be it online, offline, or on social media. Having a Facebook marketing plan ensures that you can give your brand the opportunity to showcase its products to the right audience.
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