Are you interested in becoming a B2B content marketing expert but aren’t quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat?
It’s time to conquer your fears and show the world the amazing content you’ve created. Tackle these five B2B content marketing concerns and bring your creativity into the light of day!
1. Fear of the Word “Expert”
Let’s start by talking about the mindset. I’ve seen a lot of debate about whether or not people should call themselves “experts.” My take on it is that yes, most people are experts in something. You might as well own it.
Note that being an expert doesn’t mean that you know everything about a subject. No one knows EVERYTHING about anything. Having expertise in a subject means:
- You have a solid base of knowledge about the topic.
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