By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that content marketing and social media are essential strategies to survive and thrive in the current zeitgeist.
The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and communicate with you.
And it should be no surprise it’s dramatically changed the way nonprofit marketing and fundraising must be done to be successful.
Except… too many nonprofits don’t seem to have gotten the message. They’re still, for the most part, doing business the way they did ten years ago. Limping along with, at best, a half-hearted, slapdash approach to digital marketing. With no one person assigned to lead, manage or evaluate the program. This is causing nonprofits to wither on the vine.
Because if no one sees or hears your message, are you really there?
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