E-mail is an important tool for staying in touch with potential customers. By using a 3rd party email service provider, you’ll protect your precious domain name from being blackballed as spam.
MailChimp is my favorite. This popular email provider specializes in working with small businesses. They have a freemium business model. With their free account, you can email up to 2,000 email addresses and send up to 12,000 emails a month. That’s a lot of emails!!! In addition to sending email, they teach their clients how to use their product with easy to understand articles and videos. With MailChimp, you can engage and keep a loyal customer base.
In 2015, Social Media Examiner released a study about commercial social media effectiveness. The study found that 91% of surveyed businesses believed that social media networks increased brand awareness. Dedicated customers share your Facebook page links with their friends.
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