Ever wondered how some of the headlines in your Facebook News Feed sound so hyperbolic? Worse yet, you fell for the bait and clicked the link open. We’ll have been there. Now that Facebook has over 2 billion users, the problem of clickbait needs to be tackled straight away and it looks like Facebook was listening.
Clickbait—A Brief History
Clickbait titles designed to create online ad revenue using headlines and visuals that make users curious and get them to click the links. Though this is not the right approach to marketing or getting a high click-through rate, but some marketers and digital ad agencies resort to such tactics. This has affected Facebook users’ experience. Users began doubting the relevance of content in their news feed. They began to feel mislead and moved away from engaging with their news feeds.
Here’s an example of a clickbait.
http://ift.tt/2xNv3bV
No comments:
Post a Comment