The holiday season is rapidly approaching. Marketers are looking for ways to capitalize off of new technology to capture a large share of the market during the busiest time of the year. Keep in mind that 46% of holiday browsing begins online, often on social media.
Pinterest has unveiled a few new features that social media marketers should be aware of.
Using the new Pinterest Taste Graph during the holiday season
Over the past year, Pinterest has really stepped up its game. They have introduced a slew of new features to help advertisers improve their targeting.
Two of the biggest changes were rolled out in September. Pinterest offered a new search targeting feature. Advertisers that have run campaigns on the Google or Bing search networks understand how choosing the right keywords can make a tremendous difference in ROI.
The image sharing giant also made another change advertisers were not expecting.
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