The Chinese Luxury Market is now the most sizeable in the world. The country’s backlash against local fakes and counterfeit is one of the reasons why international luxury offerings are thriving in China. In this context, foreign brands have become even more a symbol of quality.
Today, Chinese consumers have changed, they want different things and it’s important to be aware of this context. They want to stand out from the crowd. Differentiation has always been the most desired aspect of these consumers.
They want to be cool, modern and exceptional. The old expensive luxury brands are not desired as ardently as before. Today, a brand needs to be cool and popular to attract these new consumers.
So, it’s not so simple to establish your brand in China, you have some work to do build a unique brand image and to increase your reputation.
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