We are living in a rapidly changing world. Business, as usual, is being disrupted on a regular basis by new offerings from players like Amazon. Armed with significant data, these companies are able to exploit gaps in the status quo customer experience. Read more about the gaps between what customers expect and what brands provide.
More than ever, companies are searching for ways to unlock a differentiating customer experience. Sometimes they try new innovations that can change entire business models, other times it may simply involve improving levels of service or finding more convenient ways to offer solutions.
It’s not uncommon for managers to have difficulty figuring out what business they are really in. These disruptive models are focused on customer experiences that are seamless and personal. They deliver unprecedented utility for consumers by harnessing data and feedback.
Why is it that some consumers will pay up to twice the price for a dozen eggs?
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