Monday, December 18, 2017

Social Media Cross-Promotion Strategies for Corporate Communication

Social Media Cross-Promotion Strategies for Corporate Communication

Social media has become a part of the standard repertoire of corporate communications. However, each social media channel is different, and each social community reacts differently to specific content, post types and posting frequencies.

The more social networks a company uses, the more effort, time, and resources are required. Social media automation tools promise a way out of these daily social media chores. But successful corporate communication on social media depends on personal engagement and interaction with your community.

A social media cross-promotion strategy helps combine original dialogue and automation to create more time for personal interaction.

Social media channels are powerful engines for generating interaction and feedback from customers and prospects. They’ve become the most important media for communicating company news and product information, as well as sharing content from corporate blogs and other marketing campaigns.

The social media world continues to grow steadily, and there are now more than 100 different social networks worldwide. 

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