Okay, bad news first:
BuzzSumo has analyzed over 880 million Facebook posts to find out that Facebook page engagement has fallen by 20% since the start of 2017.
Ouch! Sounds alarming for social media marketers, doesn’t it?
You know why it happens:
With more than 2 billion monthly active users, 2,5 million advertisers, and 60 million small business pages, Facebook wants us to pay more for better results. It’s a business after all, and they actually warned marketers about organic reach decline back in 2013. In plain English, if you want more people to see your posts in their news feeds – welcome to Facebook Ads.
That’s all well and fine, but there’s a problem with ads:
It’s a big challenge to make them work: people see ads but don’t hurry up to click; as a result, no new followers, subscribers, customers, and… no positive effect on your marketing campaign.
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