Demand for video content is rising at a record pace. Recent polls have shown that 43% of online users would like to see more video content. The ROI of video marketing is tremendous for brands that find a clever way to incorporate it into their funnel. Nearly 52% of marketers feel video content has the highest ROI.
Martech Advisor reports that video marketing is especially useful for ecommerce brands reaching a younger base of millennial customers:
“[Gen C is] a growing sub-segment of millennial consumers who actively create and share video content on YouTube. A big portion of this content focuses on product review videos and shopping hauls. Gen C are 3.6 times more likely to buy after watching videos on YouTube and 1.8 times more likely to advise others about products and brands. This makes them an indispensable source of trend-setting insights for ecommerce.”
Tai Lopez and other social media experts have talked about the benefits of video marketing for ecommerce in substantial detail.
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