Social media listening (also referred to as social media monitoring), is more than just watching for mentions of a company’s brand, products, or services or even looking for customer satisfaction data. Social listening platforms offer a variety of analytics on the back end; if used to their fullest capabilities, can help companies gain insight into consumer behaviors and align marketing strategies to be truly effective. Analytics can provide information to help with:
- Customer segmentation analysis
- Identifying potential consumer groups
- Enhancing Marketing Messaging & Strategy
Depending on the platform, companies can benefit from a range of analytical reports. All listening platforms include basic information about the content posted, while others offer more robust options. The charts and graphs are impressive, but looking beyond this and digging into the data is where the real meat is.
How can social listening analytics be used to capacity?
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