Although I have previously written about the different aspects of how entrants cheat to win a sweepstakes, how to prevent it, and how to turn your biggest fans into brand ambassadors and influencers, it seemed time to reiterate, review and update the topic as social channels and platforms continue to evolve.
Be sure to read:
- How to Stop Cheating in Social Media Contests
- Where Do ‘Professional Sweepers” Come From?
This specific post was precipitated as I, once again, received a message from a fellow sweeper about a marketing post from 2015. It keeps cropping up in their online searches for Facebook giveaways: How to Stop Facebook Fraud and Deter Prize Hunters. They emailed me because they are concerned, as an honest sweepstaker, they will be lumped in with the unsavory prize pigs who lie and cheat their way to winning.
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