I never cease to be amazed by how effective email marketing is. While it is one of the oldest forms of Internet marketing, the ROI is much higher than Facebook and other social media platforms. The average email marketer earns $44 for every $1 that they spend.
However, the most successful campaigns bridge email marketing with newer forms of online media. My friend Alex is a perfect example. Alex created an e-commerce site promoting weight loss cookbooks a few years ago. Alex discovered a novel approach to reach and convert his customers:
- He discovered a number of social media sites that specialized in sharing recipes and weight loss secrets.
- Built different email squeeze pages around each site.
- Ran advertisements on these sites. His traffic was funneled to his squeeze pages.
- Created different email funnels around the concerns of customers in each site.
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