To win new business, you have to go where the customers are. In our increasingly online world, this means reaching out onto digital channels such as Twitter and other social media, as well as more specialized platforms like message boards and forums. While these channels are often fruitful outlets for cultivating leads, there’s a fine line between solving problems and spamming participants. Here are some tips for how to do social selling right.
Forget everything you learned from watching Glengarry Glen Ross. “Always be closing” doesn’t work in conversational channels. The new “ABC” is “NBC” — Never Be Closing. You’re not going to seal the deal in a public social channel, but you can use that channel generate qualified leads. The more value you can provide for those prospects, the more effective those channels will become at generating high-quality leads.
http://ift.tt/2kG8JuW
No comments:
Post a Comment