Although many predict its imminent death, with the popularity of vloggers and the rise of podcasts, blogs are more than ever at the center of digital marketing strategies. They are the key and an indispensable element in establishing credibility and building influence on the Web and social networks.
Internet users spend three times more time browsing blogs than reading their e-mails, and over 60% of consumers read blogs. Every day, it is estimated that more than 2 million blogs are published on the Web. On WordPress, this represents nearly 1,500 new blogs created every minute.
The importance of a professional context for a blog
For brands and organizations, blogs are a key component for the success of their web marketing and social networking strategy. A quality corporate blog will convey the brand image and vision of the company and develop a consistent digital identity.
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