You set up your Facebook page because it’s the trendy way to market your business online. That’s a good start, but are you analyzing your results to make sure your page is doing what you want it to do? An in-depth analysis is the only way to evaluate user response to your social media efforts.
Your social media presence is critical to establishing and growing your brand online and Facebook is critical to your social media presence. Social media demographics data by Tracx.com reveals that 75% of male and 83% of female internet users spend time on Facebook. Millennial and Gen-Xers spend an average of 7 hours per day on the site. Your comprehensive Facebook analysis will tell you if these key demographics are engaging with your business. It will show you which page strategies work and which ones don’t.
Begin by Revisiting Your Social Media Goals
Before you analyze your data and measure your page performance, you should review your original social media goals.
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