Having a blog is necessary for most businesses. If you look at companies like Google, Starbucks, and Virgin, no matter how big they already are, they still care enough to have business blogs.
Blogging lets you build trust in your brand when you deliver quality content to your audience. You can respond to your customers’ concerns with a thoughtful blog post. It also gives you a platform to attract leads in a helpful and not salesy way.
But if you’re a smaller business on a budget, how can you get more traffic and conversions to your blog?
Enter influencer marketing.
Influencer marketing is one of the most cost-effective ways to build traffic for your blog. In fact, it’s fast becoming the go-to marketing strategy for both big and small brands. Stats show that 94% of the marketers who have employed an influencer marketing strategy believe the technique to be effective.
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