Many current business models are being disrupted. Retail is exhibit A. Retailers that are just providing shelf space will soon be out of business. Amazon is continually disrupting existing business models by combining a customer experience based on utility, with convenience at the center of their strategy.
The multi-channel buying habits of consumers demanding a seamless experience pose complex challenges businesses.
Businesses that are thriving have figured out ways to design experiences that attract and retain customers by offering a personal experience that is relevant and personal. Sometimes entirely new business models are required, other times altering the existing model is all that is required. Panera Bread is an example of a business that has disrupted their existing model to provide a more personal and efficient experience.
Creating new products is a daunting task. One study has identified what they term a “decay curve”.
http://ift.tt/2kSmC9l
No comments:
Post a Comment