Monday, October 23, 2017

4 Simple Best Practices For Designing A Poster

4 Simple Best Practices For Designing A Poster

Posters have been used by many businesses for a range of purposes. Whether it’s to promote an event, educate an audience about a company’s features and mission, or to engage a following. They’ve been used in print as well as digitally.

After all, what other forms of communication can get information out to the masses with minimal effort?

Visual content, particularly posters and infographics have been known to lead to extremely high engagement compared to other visual formats. In fact, 41.5% of marketers surveyed have said visuals such as original graphics have outperformed content types like stock photos and even video.

A tweet or Facebook share is not nearly as effective without some form of visual attached as well.

Whether you’re creating a poster for a school dance, a club meeting or a volunteer opportunity the goal is always the same:

  • To inform readers about the event.
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