When the “Instagram Stories” feature was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more and more brands are using it with great results.
With this article, I will pinpoint why Instagram stories are a good choice, why they’re different from other strategies and I will also present some examples of success stories.
Let’s move on to our topic now, one step at a time:
Traditional marketing versus Instagram
We know for a fact that traditional marketing is quite expensive. In the past, you had to create content, edit pages, print your brochures and flyers and pay for their distribution. The same cost is incurred with television and radio spots, magazine inserts and other types of marketing materials. You needed huge marketing budgets only to deliver adverts that were intrusive and as a consequence, the impact on your targeted audience was limited.
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