If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a great opportunity for brands.
LinkedIn isn’t just for getting a job, it is a great place to connect professionally and share business-related content. As with any social media site that ventures into video, there is a time where said social media site gives an extra boost to posts that include video.
This is true on Linked and to back this up, LinkedIn has released some data about what they see when it comes to video on the site. LinkedIn says that video posts are shared 20 times more than regular posts.
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