Small businesses are generally hesitant about trying new ideas for their business. Especially lifestyle businesses who don’t look for very high growth rates and are happy with a consistent revenue stream. These businesses have standard operating procedures (SOP) for every process and they don’t like to deviate from these practices. If it ain’t broke, why fix it?
Videos have been there for quite some time in the online space. Their importance cannot be questioned. Their absence in your content strategy though should be questioned. But small and medium business continue to feel that videos are not for them yet.
Here are the common objections they site when they think of investing in videos:
- Videos need a lot of time and manpower.
- Videos don’t deliver high ROI.
- Getting videos done is costly.
These objections are justified. Our job here is to educate them about how videos can truly help their business.
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