A growing number of e-commerce entrepreneurs are reducing the amount of money they spend on Google Ads and focusing on Facebook instead. This is due largely to the cost of Google Ads, which has risen to $2.69, making it too expensive for smaller e-commerce companies. Many e-commerce marketers have started to increase their spend on Facebook ads.
The average ROI on Facebook Ads is estimated to be 450%. One of the main advantages of using Facebook Ads is that there is more room for creativity when choosing your target audience. This also helps to keep costs lower. However, there is also a downside to using Facebook Ads. It is harder for advertisers to control the quality of their leads.
Too many online businesses waste time and money on the wrong projects or try to reach customers who will never make a purchase. Founder and CEO of Clients On Demand, Russ Ruffino pointed out in his Q&A interview on Entrepreneur that many businesses spend too many resources on things that don’t contribute to their ROI.
https://ift.tt/2KiJ98o
No comments:
Post a Comment