Facebook is forever changing, and its continual updates can be frustrating. When using Facebook we often can be so consumed with the algorithm and trying to get maximum results that we forget that Facebook is another social media website that can be found in search engines like Google.
Google is also forever changing and most savvy business owners know the importance of having your business rank on the first page. Better still if you don’t need to use Google Adwords to appear on the first page.
With my own business, I am always optimising my website, writing blogs, using Youtube to upload videos that are rich in keywords to get maximum results on the front page of Google. Now, what about Facebook?
Disclaimer: I don’t think a Facebook business page will replace the benefit of having a website. However, if you don’t have a budget for a website just yet, a Facebook business page will be a great start!
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