For many content providers, the increasing popularity of videos is a blessing. For most businesses, it’s a necessary evil because customers expect to find them on Youtube.
Whether you hate it or like it, video has become an integral part of any content marketing strategy, in most niches. Whenever you are working on your content marketing roadmap, including video is a must, for both discovery and user-experience purposes.
In most cases, video content does provide new opportunities for brand discovery and recognition, if not direct sales. I am sure different marketers can offer different convincing reasons why you need to start focusing on video content marketing. My own major reasons are:
More Organic Search Visibility
More often than not, one domain has only one spot in Google’s search results. If you need to take more than one, you need an optimized presence on third-party sites.
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