Content marketing is the core of successful corporate communication. But content is not a guarantee for sure-fire success, however great your content is. Every successful content marketing strategy needs a sustainable content seeding plan to spread the word.
Content seeding helps corporate communications to spread the word beyond its website or blog and build an extensive network of touch-points for customers and prospects. Through seeding, marketing content and campaigns can be re-used and syndicated for various content formats and channels. This saves valuable time and resources for content creation and also boosts efficiency, sustainability, and visibility.
By positioning a corporate blog as a strategic content creation lab and resource center, as well as a central hub for social engagement, it helps to establish your company’s position as an industry thought-leader. A seeding strategy can extend the reach of all your content marketing activities and reach out to your prospects wherever they are.
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