To know which social media KPIs (Key Performance Indicators) work best for your brand you first need to understand what they are.
A KPI is an indicator of measurable value which can be used to identify how well a brand or business is doing at achieving trackable goals – whether on social media or in sales performance.
For social media KPIs, the three main areas measured and tracked are Engagement on social media platforms i.e. Twitter, Facebook, Instagram; Follower Growth; Social Visits and Leads (Reach).
However, while you could measure pretty much every metric there is within these three main areas, it’s worth taking the time to really drill down into your social media content strategy and work out the vital social media KPIs for your brand and business.
Here’s a handy guide on how to find which social media KPIs will work the best for you:
Tip 1 – Evaluate What You’re Already Doing
By this we mean, evaluate the social platforms your brand has a presence on and work out if they are the right ones.
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