You might have noticed over the past few years that online courses are springing up everywhere. There are sites like Udemy and Skillshare where you can find courses on almost any topic you like. And there are also people who release and sell individual courses on topics they specialize in directly from their websites.
This is because online courses are in high demand. The E-learning market is expected to grow to $325 billion by 2025. But selling courses directly isn’t the only method businesses can use to generate a profit. There are several other ways you can use them to get more customers. One of them is to weave courses into your content marketing. It will make your content an even more powerful marketing medium.
Today I am going to show you several ways you can use courses to boost your content marketing…
Use courses as lead magnets:
Email has become an essential component of most businesses’ content marketing right now.
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