Thursday, February 7, 2019

Understanding China's Black Friday, Singles Day, and How Brands are Leveraging It

Understanding China's Black Friday, Singles Day, and How Brands are Leveraging It (1)

2018 Singles’ Day recap! +140,000 brands participated in this special day, including 60,000 global brands like Lululemon, Adidas, Bose, Gap, Nike, Macy’s, Zara, and the list goes on. Brands from the U.S. Germany, Australia, Japan, and South Korea have been taking part in the day and are among the top international brands preferred by Chinese...

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The post Understanding China's Black Friday, Singles Day, and How Brands are Leveraging It authored by Olivier Verot appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.

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