Rich consumers (generally 20-60 years old) are fairly concentrated in large urban areas, with Beijing, Guangdong, and Shanghai housing about half of this group. These individuals are successful entrepreneurs, top managers, and business owners. They pursue the best products available, particularly imports, and are the perfect candidates to market new products to. Premium supermarkets have...
The post How Can Luxury Brands Leverage Social Commerce to Succeed in China authored by Olivier Verot appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.
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