Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known as KOLs (Key...
The post How Fashion Brands in China Can Leverage Influencer Marketing authored by Olivier Verot appeared first on Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer.
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