Social media is still considered by many to be the useless pastime of young people with nothing better to do with their lives. The reality is that social media can be considered to be one of the most massive advertising platforms in existence. Billions of people of all ages and walks of life use social media to keep up with friends, family, organizations, and their interests. The fact of the matter is, a savvy business can reach more people through social media than it ever could through traditional means of billboards, newspaper advertisements or even television commercials.
That being the case, any modern business should invest in public outreach on social media. Unfortunately, public outreach in the form of organic social media is becoming more and more difficult to do due to declining reach in the social network algorithms. That’s why Paid Social, or social media advertising, is mainstream today.
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