Have you started getting annoyed with the performance of your Facebook ads? You aren’t alone. This is a common complaint among e-commerce marketers I have spoken with. Don’t worry – Facebook shared some great news just in time for Christmas! They have started offering in their own search marketing ads.
The ads will be limited at first, but Facebook should eventually start expanding them. Initially, these ads will be restricted to select businesses in the e-commerce, automotive and retail sectors. E-commerce businesses that meet the eligibility criteria will benefit from the lower CPM from having less competition until Facebook begins expanding the ads to new marketers.
Some people are skeptical that these ads will work, especially since Facebook stopped offering them in the past. However, Debra Williamson of AdAge wrote a post discussing the benefits.
“Can Facebook be as good as, or even replace, paid search for some ad objectives?
http://bit.ly/2M1zzaN
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