Tuesday, January 22, 2019

How a Business Can Create a Great Snackable Video Strategy

How a Business Can Create a Great Snackable Video Strategy

What is a snack?

Snack is a small serving of food eaten between meals. People follow routines everywhere. Some routines are professional and some are personal. A snack is usually consumed during a break from these routines. It is not meant to be or taste like a regular meal. As it is consumed during a break, it is meant to be a distraction. An entertaining distraction.

Why am I telling you about snacks all of a sudden? Snackable content has become quite popular recently. Since smartphones are in every other hand on the planet, the hunger for small bites of content is growing. It is up to marketers like us to satiate this demand.

When do people consume snackable videos?

As we mentioned above, snacks are usually consumed between breaks. People usually get their daily dose of content from conventional channels. News, journals, movies, series are the conventional sources of content.

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